There is a difference between finding a very good coffee and finding one that deserves a place in our collection. Reputation can introduce us to a producer. Rarity can make a harvest intriguing. Neither tells us how the coffee will feel in the cup.
We look for a distinct identity: clarity that brings flavours into focus, sweetness that gives the cup depth, and a finish that makes the experience linger. Sometimes that comes from a famous estate. Sometimes it comes from a producer whose work deserves to be better known.
Our responsibility is to choose with restraint and share the reasons behind each selection. We would rather offer fewer coffees with something meaningful to say than fill a catalogue simply because a lot is available.
Read the full guide: The Standout Selection. Explore our current competition coffee selection.
